Google Keyword Planner (GKP) is a free tool from Google that helps marketers understand the search demand and competitive landscape for their niche. We will be discussing step by step how to use Google Keyword Planner to build a campaign for SEO. Although GKP is designed to be used with a Google Ads campaign, the data is valuable to anyone who needs to understand search, especially SEO’s. I believe this tool is best used by beginner and entry level marketer’s because other paid tools can help marketers explore search data more effectively.