Get found on Google. Get cited by the AI that replaced it.
I build the links that move rankings and the mentions that make answer engines name you. One operator, measured against real data.
One operator. Eleven years getting pages found.
I am Jon, an independent SEO with 11 years across agencies and in-house teams. I build the links that move rankings and the mentions that make answer engines name you, and I run it solo, so the person scoping your work is the person doing it. Every play is measured against real data and pressure-tested on my own businesses, including Simple Sheets.
Mentions beat backlinks for AI visibility.
Correlation of each signal with brand visibility in AI answers. Branded mentions track about 3x stronger than backlinks, which is why I lead with mentions for answer engines and still build links for Google. Source: Ahrefs AI Overviews brand study.
Not sure where to begin? Pick a lane.
Recent writing on what is actually working.
AI Reads Your Email Before Your Prospect Does
Answer engines now read outreach before humans do. What that changes for digital PR.
Read → AEO / GEOAnswer Engine Optimization
Getting named in AI answers is a different job than ranking. Here is the playbook.
Read → FundamentalsE-E-A-T for SEO
Why experience and expertise signals are the second strongest AI-citation correlate.
Read →The 2026 SEO & AI Visibility Field Notes
The lite, all-in-one read on what is working across Google and the AI answer engines. Distilled from my playbooks. Every claim sourced.
- The verified 2026 numbers, with sources that resolve
- What to stop paying for: tested, no effect
- A 30-day checklist you can run this month
- Plain-language on-ramp, share it with your team