Link building training, taught to your in-house team.
A premium enablement engagement, not a course you watch alone. I hand your in-house team the full link-building method I run for clients, the playbook, the supporting files, onboarding videos, and live working sessions, so you build the capability and run it without an agency on retainer.
Buy the capability, not another download.
The Link Building Workshop is a one-time link building training and enablement engagement for in-house teams: I hand over the full method I run for clients and teach your team to execute it, for a one-time engagement. It is not the playbook. It is the actual method behind the work, handed over and taught, with my guidance to get your team running it for real. You buy a capability your company owns instead of renting an agency forever.
You want to build the capability
- You have an in-house marketing or SEO team
- You have the assets and budget a real program needs
- You would rather own this than rent it indefinitely
- You want a proven method plus a guided start, not trial and error
You want it run for you
- No team or assets to execute yet (that is the done-for-you service)
- You want a cheap DIY download (that is the playbooks)
- You want zero involvement (that is done-for-you or a partner program)
The link-building method, taught so your team can run it.
The method, handed over
The link-building playbook and the supporting method files, the real system I run for clients, transferred to your team for your own use.
An onboarding video library
A short, structured set of walkthroughs so anyone on your team can get up to speed on how the method actually works.
Live working sessions with your team
A few hands-on calls where we apply the method to your real targets and get your people executing, with my judgment on your specific situation.
The authored method, and the standards
You leave knowing not just the steps, but why this approach beats what most vendors do, and the quality bar that keeps links earning instead of getting neutralized.
Your team leaves able to run the whole program.
The engagement works through the parts of link building that actually move rankings, at the level of “your team can now do this,” without me in the room.
- How to identify and build linkable assets worth earning links to
- The link-building tactics that still work in 2026, and the ones that quietly stopped
- How to scale outreach with AI without sounding like everyone else
- How to route earned authority to the pages that make you money
- The quality bar that keeps links earning instead of getting neutralized
- How to measure, improve, and iterate your internal program over time
Not a course someone spun up last quarter.
The playbook I hand over is my own living document, updated from real campaigns and my own research, not repackaged blog advice. I have run link building on the agency side and worked alongside in-house teams, so I know both how the work actually gets made and what sticks once your own people own it. You are buying judgment that has been tested, and a method that keeps moving as search does.
One rung on a clear ladder.
From learn-it-yourself to run-it-for-you. The workshop is the premium, guided way to bring the method in-house. If execution gets hard later, the done-for-you and partner tiers are right above it.
you are here
License, not resale
You get the method for your own use. No redistributing or reselling it. It is yours to run, not to sell on.
The proven method
You get the durable, proven method. My newest experiments and frontier tactics stay reserved for the done-for-you and partner tiers.
The method evolves
Search keeps moving. The SEO Operating System subscription is the optional layer that keeps your team current after the workshop.
What is the Link Building Workshop?
A premium, one-time link building training and enablement engagement. I hand your in-house team the full method I run for clients and teach them to execute it live, so you build the capability in-house. It is a one-time engagement.
Is this a link building course?
Not a self-paced course. It is guided: the method plus live working sessions on your real targets, so your team is running link building by the end, not just watching videos.
Who is the training for?
Companies with an in-house marketing or SEO team, plus the assets and budget to run a real program, that want to own the capability rather than rent an agency.
How much does it cost?
A one-time launch price. It buys a capability most companies pay an agency for indefinitely.
Can you run link building for us instead?
Yes. If you would rather have it run for you, that is the done-for-you link building service and the partner program, one tier up.
Bring link building in-house, for good.
It buys a capability most companies pay an agency for indefinitely. I take on a few of these at a time, and we start with a short fit call so I can make sure it is right for your team before we begin.