The Content Playbook
The rubric that makes a page rank and get cited: answer-first structure, real first-hand value, and the E-E-A-T and AEO levers that actually move the needle. The standard the done-for-you rewrites are scored against, written down for you to run.
What is inside
The scoring rubric and the method behind it. The overview:
- Answer-first structure that engines can lift and cite
- Proving real first-hand experience and depth (E-E-A-T in practice)
- The AEO levers that earn citations, not just rankings
- Internal linking that routes authority to the pages that sell
- Briefing and editing to the rubric, page by page
- Measuring on clicks and conversions, not a vanity score
Why this one is worth it
Every claim has a source
Opinions are everywhere. The playbook cites its sources so you can trust it and verify it yourself.
Revised constantly
What ranks and gets cited keeps moving. I revise this all the time, so you work from the current rubric.
Pulled from live search
Real before-and-after patterns from real results you can study and apply to your own pages.
The method I run for clients
The same rubric behind the done-for-you content work, written down so you can run it yourself.
Who it is for
- In-house SEOs, content leads, and marketers who know the basics
- Writers who want their work to rank and get cited
- Operators who want to run it with their own AI
- Humans who want to understand the why, not just a checklist
- Total beginners looking for content 101
- Anyone wanting it done for them (see Services)
- People chasing word-count over substance
For you, and your AI
The playbook is written for a human to read and apply. It ships with a free companion file that briefs your AI on the same rubric, so your assistant can help you write and edit to it.
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