The AEO & GEO Playbook
The current, heavily cited method for getting your business named and cited by the AI answer engines: ChatGPT, Perplexity, and Google’s AI answers. The fastest-moving, highest-leverage play in search right now, written down and kept current.
What is inside
A practical, current method, not a glossary. The overview:
- How AI answer engines choose, trust, and cite sources
- Structuring content so it gets extracted and quoted, not skimmed
- Earning the mentions and entities that make you citable
- The per-engine differences that actually change your approach
- Measuring AI visibility and share of citation honestly
- Where AEO overlaps classic SEO, and where it does not
Why this one is worth it
Every claim has a source
This field is full of confident guessing. The playbook cites its sources so you can trust it and check it yourself.
Revised constantly
AI search shifts month to month. I revise this all the time, so you are working from the current method, not last year’s.
Pulled from live search
Real examples from real results you can study and apply to your own site, not abstract theory.
The method I run for clients
The same approach behind the done-for-you work, written down so you can run it yourself.
Who it is for
- In-house SEOs and marketers who know the basics
- Freelancers and agencies adding AEO to their offer
- Operators who want to run it with their own AI
- Humans who want to actually understand the why
- Total beginners looking for SEO 101
- Anyone wanting it done for them (see Services)
- People after a quick hack with no follow-through
For you, and your AI
The playbook is written for a human to read and apply. It ships with a free companion file that briefs your AI on the same method, so your assistant can help you put it to work.
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