The Content Playbook
The rubric that makes a page rank and get cited: answer-first structure, real first-hand value, and the E-E-A-T and AEO levers that actually move the needle. The standard the done-for-you rewrites are scored against, written down for you to run.
What is inside
The scoring rubric and the method behind it. The overview:
- Answer-first structure that engines can lift and cite
- Proving real first-hand experience and depth (E-E-A-T in practice)
- The AEO levers that earn citations, not just rankings
- Internal linking that routes authority to the pages that sell
- Briefing and editing to the rubric, page by page
- Measuring on clicks and conversions, not a vanity score
Why this one is worth it
Every claim has a source
Opinions are everywhere. The playbook cites its sources so you can trust it and verify it yourself.
Revised constantly
What ranks and gets cited keeps moving. I revise this all the time, so you work from the current rubric.
Pulled from live search
Real before-and-after patterns from real results you can study and apply to your own pages.
The method I run for clients
The same rubric behind the done-for-you content work, written down so you can run it yourself.
Who it is for
- In-house SEOs, content leads, and marketers who know the basics
- Writers who want their work to rank and get cited
- Operators who want to run it with their own AI
- Humans who want to understand the why, not just a checklist
- Total beginners looking for content 101
- Anyone wanting it done for them (see Services)
- People chasing word-count over substance
For you, and your AI
The playbook is written for a human to read and apply. It ships with a free companion file that briefs your AI on the same rubric, so your assistant can help you write and edit to it.
The companion briefs your own AI on this playbook’s method. Every AI environment behaves differently, and we cannot foresee or guarantee how yours will follow instructions, so treat its output as work for your judgment, not autopilot. If your AI does something odd with the method, tell us at hello@jonchanseo.com: real-world snags are exactly what sharpen the next version, and troubleshooting them is part of what you bought.
Want the whole method, always current? Get every playbook plus the workflow in The SEO Operating System.
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