free tool seo forecasting tool

What is a ranking actually worth?

Estimate the traffic and revenue upside of climbing the rankings, in honest ranges, not one fake-precise number. Every constant in the math is sourced, and the AI Overview discount is built in. No signup to use it.

your numbers
The keyword (or main one) you are targeting.
Total monthly searches, from Ahrefs, Semrush, or Keyword Planner.
Informational queries get AI Overviews most often.
Applies the measured click discount when Google’s AI answer sits above the results.
modeled upside · conservative to optimistic
$1,518 – $4,416
added revenue / month (conservative to optimistic)
P10 low
$1,518/mo
P50 expected
$2,760/mo
P90 high
$4,416/mo
121 – 353added visits / month
$18,216 – $52,992added revenue / year
Now (pos 12): 24/moTarget (pos 3): 245/mo
Moving “project management software” from position 12 to 3 is worth roughly $1,518 to $4,416 a month (121 to 353 more visits). Getting from page two into the top five is almost always a links and authority problem, not an on-page one. Whether it is worth doing depends on the cost of getting there.
What links cost →
Directional, not a promise. The curve behind this comes from published averages across other people’s SERPs, and search shifts fast enough that any CTR table is a little out of date the day it ships. Your own Search Console data is better evidence than this tool. Where the two disagree, believe your data.

Numbers update as you type. Nothing is uploaded; the whole tool runs in your browser.

The click-through curve this uses

Position determines what share of searchers click. This is the clean-SERP organic curve the forecast starts from, before any AI Overview discount.

Position 1
39.8%
Position 2
18.7%
Position 3
10.2%
Position 4
7.2%
Position 5
5.1%
Position 6
4.4%
Position 7
3.0%
Position 8
2.1%
Position 9
1.9%
Position 10
1.6%
Source: First Page Sage, Google CTR by Ranking Position, 2026, a meta-analysis of Backlinko, Sistrix, and their internal data. Positions beyond 10 are estimated (roughly 1% on page two, falling below 0.5% by page three), because reliable public data thins out past the first page.

The AI Overview discount, and an honest disagreement

When Google’s AI Overview sits above the results, fewer people click through. The forecast can apply that discount, but the evidence genuinely splits, so here is both sides.

The conservative view, which this tool uses when you tick the AI Overview box: overall organic click-through drops from about 15% to 8% of searches, and the number-one result loses roughly 58% of its clicks. Only about 1% of searchers click a link inside the AI panel itself.

The other view: First Page Sage’s own data argues that organic click-through stays high when an AI Overview appears and that ad clicks take most of the hit. Both can’t be fully right, so the tool defaults to the more cautious number and tells you it is doing so. Informational and definitional queries are hit hardest; transactional ones least.

Discount source: Pew Research, July 2025 (68,879 real Google searches). Corroborated by Ahrefs’ Feb 2026 per-position study (position 1 −58%, position 2 −51%, position 3 −46%). The dissenting view is First Page Sage’s, linked above.

A worked example

Take a commercial keyword doing 2,400 searches a month, where you sit at position 12 (top of page two) and want to reach position 3. Your pages convert visitors at 2.5%, and a conversion is worth $500.

At position 12 you earn about 24 visits a month (roughly a 1% click-through). At position 3, the curve above gives 10.2%, so about 245 visits. That is 221 more visits, which at 2.5% and $500 is a central estimate of $2,760 a month.

Because real click-through swings with intent and what else is on the page, the honest range is $1,518 to $4,416 a month, or about $18,000 to $53,000 a year. Tick the AI Overview box and that central figure falls to roughly $1,490, a 46% haircut at position 3. That is the difference an AI answer makes.

How the math works

Added visits = monthly volume × (click-through at target position − click-through at current position), with the AI Overview discount applied to both if you tick the box. Added revenue = added visits × your conversion rate × value per conversion.

The range is the honest part. Real click-through for a given position varies two to threefold depending on search intent, ads, and SERP features, so the tool shows a conservative-to-optimistic band (roughly 0.55× to 1.6× the central estimate) instead of one number pretending to be precise. It is a modeled range, not a measured confidence interval, and it is never a guarantee.

read this before you trust a number
These are modeled estimates. The only forecast that reflects your reality uses your own Search Console click data, your real conversion rates by page, and the actual SERP for each keyword. This tool shows the shape of the opportunity so you can decide whether it is worth a closer look.

Questions

Is this accurate for my site?
It is a model, not a measurement. It uses average click-through data, so treat the range as the shape of the opportunity, not a promise. A forecast on your own Search Console data will be tighter and more honest.
Why a range instead of one number?
Because a single number would be a lie. Click-through for the same position swings widely with intent, ads, and AI Overviews. The conservative-to-optimistic band is the truthful way to show it.
Does it account for AI Overviews?
Yes. Tick the box and it applies the measured click discount (about 46 to 58 percent off the top positions). Informational queries get AI Overviews most, so the discount matters most there.
Do you store my inputs?
No. Everything runs in your browser. Nothing is uploaded, and there is no signup to use the tool. Your inputs live only in the shareable link, which you control.
Is a big forecast a links problem or a content problem?
Usually both, but the jump from page two into the top five is almost always a links and authority problem. Once you know a ranking is worth chasing, the next question is what it costs to get there.
go deeper the real number

Now you know what it’s worth. What does it cost?

A forecast only answers half the question. The other half is what it takes to get there, which for anything near the top of page one is a links and authority problem. See how that math works.

How link building actually prices →