Notes on SEO, links, and getting cited by AI.
Plain, current thinking on ranking on Google and getting named by the answer engines.
Generative Engine Optimization (GEO): How to Get Cited by AI
What GEO is, how it differs from AEO and SEO, and the levers that actually move AI citations.
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How to Forecast an SEO Campaign Without Lying to Yourself
Why most SEO forecasts are fiction, the data that makes them real, and how to present a range instead of a fake number.
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JavaScript SEO in 2026: Why Google Renders Your Site and AI Engines Do Not
Your JavaScript can rank on Google and stay invisible to ChatGPT. How search engines process JS, and how to stay visible to both Google and the AI engines.
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I Ran Four AI Agents on My Website Like a Dev Team
Four AI agents, one site, one weekend. What worked, what collided, and what still needed me.
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AI Reads Your Email Before Your Prospect Does
Gmail Gemini put an AI gatekeeper in every inbox. What it means for cold email deliverability.
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What SEO Actually Is
What SEO really is in plain language, the money math, and why it got harder with AI.
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Buying Links at Scale: the Anchor-Text Pitfall
The anchor-text math behind buying links, and why it quietly gets programs discounted.
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Why Google Stopped Telling You Your Links Are Spam
Manual actions went quiet. What silent link devaluation means for you.
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SEO A/B Testing
Split pages, not users. Test rank, CTR, and AI citations the right way.
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Loop Engineering for SEO
Turning the page-optimization loop into a continuous, compounding system.
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Topical Authority
How to become the source search engines and AI treat as authoritative.
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On-Page SEO
The structure, content, and signals that actually make a page rank.
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Link Building Strategies
What still moves rankings in 2026, and what quietly stopped working.
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E-E-A-T for SEO
Experience, expertise, authoritativeness, trust: what it means and how to build it.
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Answer Engine Optimization
How to get your business cited inside ChatGPT, Perplexity, and Google AI answers.
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